AdMob Privacy Policy

1 What is Google AdMob?

Google AdMob is a mobile advertising platform operated by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). AdMob enables mobile app developers like GreenFlag Games to monetize free apps by displaying ads to users.

GreenFlag Games integrates the Google Mobile Ads SDK into some of our games. This SDK is subject to Google's own privacy policies and terms of service in addition to this policy.

For more information about Google's privacy practices, please visit: Google Privacy Policy

2 Why We Show Ads

GreenFlag Games is committed to keeping our games free for everyone. Advertising revenue allows us to:

• Keep our games free to download and play
• Fund ongoing development, updates, and new game creation
• Provide free customer support to our players
• Maintain our servers and infrastructure

We believe ads are a fair exchange: you play for free, and we earn revenue to keep creating games. We always display ads in a non-intrusive way and will never force you to watch ads to access core gameplay.

3 Consent & Your Control

We are fully compliant with the IAB Transparency and Consent Framework (TCF 2.2) and Google's consent policy for EEA/UK users. Here's how we handle consent:

First Launch Consent Dialog

When you first open one of our AdMob-enabled games, you will see a consent dialog asking whether you consent to personalized advertising. This dialog is displayed to:

• All users in the European Economic Area (EEA) and UK
• Users in jurisdictions requiring explicit consent under applicable law

What Happens Based on Your Choice

• If you consent: You will see personalized ads based on your interests and browsing behavior.
• If you decline: You will see non-personalized (contextual) ads. These ads are based on the content of the app, not your personal profile.
• If you opt out later: Your preference is updated immediately.

You can change your consent choice at any time within the game's Settings menu under "Privacy" or "Ad Preferences."

4 Data Collected by AdMob

When AdMob serves ads in our games, Google may collect the following data (subject to your consent):

With Personalization Consent

• Advertising ID (GAID): Your device's Google Advertising Identifier — a resettable ID used to show relevant ads
• Interaction Data: Which ads you saw, clicked, or dismissed
• IP Address: Used for geographic targeting (anonymized)
• Device Information: Device model, OS version, screen size, app version
• User Behavior: In-app actions that may indicate interests (e.g., level completed, session duration)

Without Personalization Consent (Contextual Ads)

• Device type and OS (non-identifiable)
• General geographic location (country level only)
• App identifier and version

GreenFlag Games does not share additional user profile data with AdMob beyond what the SDK collects automatically. We do not enrich AdMob's data with data from our own systems.

5 Types of Ads We Show

Depending on the game, we may display the following ad formats:

• Banner Ads: Small ads that appear at the top or bottom of the screen. Always visible during gameplay.
• Interstitial Ads: Full-screen ads that appear at natural transition points (e.g., between levels). Always skippable after a few seconds.
• Rewarded Ads: Optional ads that you choose to watch in exchange for an in-game reward (extra lives, coins, etc.). Completely voluntary — never required for core gameplay.
• Native Ads: Ads that match the look and feel of the app. Always clearly labeled as "Ad" or "Sponsored."

All ad formats are clearly labeled as advertisements. We do not use deceptive ad placements that could be mistaken for game content.

6 How to Opt Out of Personalized Ads

You have several ways to control personalized advertising:

In Our Games

Go to Settings → Privacy → Ad Preferences and toggle off "Personalized Ads."

On Your Android Device

• Open Settings on your Android device
• Tap Google → Ads
• Toggle on "Opt out of Ads Personalization"

Reset Your Advertising ID

You can reset your Google Advertising ID at any time: Settings → Google → Ads → Reset advertising ID. This creates a new, blank advertising profile.

EU/UK Users

EEA and UK users can manage their consent through the in-app consent management platform (CMP) or by visiting adssettings.google.com.

7 Children's Advertising (COPPA & Families Policy)

For games rated for children or designated as "Designed for Families" on Google Play:

• We use Google AdMob in "child-directed" mode (setTagForChildDirectedTreatment(true))
• Only non-personalized, family-safe ads are shown
• No Advertising ID or personal data is used for ad targeting
• All ad content is reviewed and approved as family-appropriate
• We comply with COPPA (Children's Online Privacy Protection Act) and Google's Families Policy

8 Third-Party Ad Networks

Google AdMob may use its network of third-party advertising partners to serve ads within our games. These partners may include mediation partners and demand-side platforms. Each of these partners has their own privacy policies.

For a list of Google's advertising partners and their privacy policies, visit: AdMob Partner List

GreenFlag Games does not have direct relationships with these third-party ad networks and is not responsible for their data practices. However, all partners must adhere to Google's Publisher Policies.

9 Contact Us

If you have questions about advertising in our games: